7 Marketing Predictions and Trends for 2013

"It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future." - Clay Shikry

We're still a couple of years away from the 2015 of Marty McFly's trip in the DeLorean, but some of us are stuck in the 1980s or worse, 1950s with our marketing ideas. It's time for us to make our leap into the future of marketing. 2012 has taught us a great deal and 2013 looks like it will be a year marked by a quickly changing marketing landscape. We've pulled 7 of our predictions for 2013 and given you tangible advice to send your marketing into the future.

1. Mobile will surpass desktop.
Ericsson estimates there will be over 50 billion connected devices in circulation by 2020. It is also expected that 2013 will be the first year mobile online access will surpass desktop and laptop online access. (source) Smart phones and tablets are not just a trend, they are the new reality. Our marketing efforts need to acknowledge this reality with mobile friendly...

10 Quick and Important Social Media Facts for Small Businesses

If you are a small business who still hasn't jumped on the social media band wagon or if you have been questioning the benefits, these stats are for you. Social media is here, it’s staying, and small businesses will need to adopt it in order to survive.

1. Americans spend more time on Facebook than any other site
2. 1 in 6 minutes spent online is on a social networking sites
3. 9 million+ small businesses use Facebook
4. 66% of online adults in the US use social media
5. Brands who post on Facebook at least 1x per day will reach 22% of their fans in a given week

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