Top 5 Dos and Don'ts for Your Best Holiday Marketing Yet

We all know holiday marketing is highly valuable, but it can be a daunting task. Online shoppers in the U.S. spent nearly $37.2 billion during the 2011 holiday season, up 15% from 2010 according to comScore. To get you in the holiday (marketing) spirit, and spark your creative drive for this year's strategy, we've compiled a list of 5 quick dos and don'ts.

Do: Set up a schedule for your emails and your goals - remember holiday gift purchasing starts as early as late October!

Don't: Forget about post-holiday sales; once the busy holiday season dies down, many of your contacts will be in prime position for purchase.

Do: Make sure your goals aren't all sales focused. You want to be able to easily evaluate the success of your campaign so consider open and click rates as possible indicators.

Don't: Ignore promotions that you appreciate...

Facebook Posting Made Easy With Scheduling

So you have a Facebook page for your business, but you always forget to post to it? Social media is about being social so a page with no posts isn't going to do much good.

Enter the genius that is Facebook post scheduling! Recently Facebook made a change to allow businesses with pages to schedule their posts. Why is this beneficial you ask? Well, think about it, you end up with a canceled appointment or some downtime you didn't expect to have one afternoon. You could use that downtime to schedule posts on...

Talk to Us: Did your organization implement a holiday email marketing campaign last year?

Please click ONE of the below to share your answer with us:

Thanks for taking the time to talk to us. You will be directed to download our Holiday Marketing Ideas after completing our brief survey.

Live Demos
Attend a live demo to learn more about Swiftpage.
Go >

Education Center
Find answers to your questions and watch helpful videos.
Go >

Customer Care
Contact one of our friendly representatives for assistance.
Go >

FREE Seasonal Email Template

Bright Peak Creative Services would like to celebrate the First Day of Autumn (September 22, 2012) by offering this free Oktoberfest themed HTML seasonal email template for your use. Follow the Swiftpage Marketing Blog for more useful freebies.

Download Email Template Now >

Importing an HTML Email Template >

Looking for other designs or seasons? Order Branded Seasonal Email Templates customized with your message and logo.

Oktoberfest HTML Email Template by BrightPeak Creative Services is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.