The Economics of Email Marketing

The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. We’ve been doing a little research and have some insight for you on the economics of email marketing.

1. Opportunity Cost
The Direct Marketing Association shows an ROI of $40.56 for every $1 invested in 2011. They project that the figure will drop to $39.40 this year, when email will account for $67.8 billion in sales (source). Email marketing proves itself year after year with incredible returns on investment. If email marketing has been on the chopping block for your organization, we suggest you rethink your budget allocation or risk missing out on your cut of this year’s $67.8 billion pie. If you need some help calculating your ROI, check out this ROI calculator from Bplans.

Swiftpage emarketing Announcements

Design Giveaway Extended
We love looking at emails and we really want to see yours! You don't have to be a 'designer' to enter. Enter today >

Updated Blog
We recently completed a major blog overhaul. Check out the new design and follow our blog >

Talk to Us About Your Lead Generation Strategy

Receive a FREE Rendering and Compatibility Analysis of an email of your choice courtesy of Bright Peak just for telling us about your lead generation strategy! Talk to us now >

Hearing from you allows us to help you reach your customers more effectively. This month we want to hear about your lead generation strategy:
- Do you have one?
- Does it work?
- What works best?
The results will be presented in an infographic in the May Thoughtspot!

Live Demos
Attend a live demo to learn more about Swiftpage emarketing .
Go >

Education Center
Find answers to your questions and watch helpful videos.
Go >

Customer Care
Contact one of our friendly representatives for assistance.
Go >

What Our Clients Are Saying

"Always great service. Bright Peak goes above and beyond creating templates better than I could have imagined."

"Excellent to work with. Quick turnarounds and the templates created were great!"

"I'm the least technical person in the world and you made this so easy for me, many thanks for a
great job."

"I wish all other web site vendors provide that high quality of service to their clients. I'm really impressed by the prompt service, follow up and delivery of project on time."

Start Your Project Today >