Hello All!
This month we are focusing on the importance of maintaining a brand identity for your business. People subconsciously notice and give priority to things they recognize. Familiarity is magnetic. This is the true power of effective branding. Most small businesses will never become brand giants like Coca-Cola®, Nike, or Apple®. However, you can get a leg up on your competition with thoughtful and consistent branding. On that note, we are excited to announce the release of Branded Email Templates from our creative division, Bright Peak! Select one of the 15 email template layouts and Bright Peak will brand it to match your company website for a small fee. It’s so fast, easy and affordable, we’re sure you’re going to love it!
Now let’s get (and keep) branding!
Lindsey Weinig
Director of Marketing
Strengthen Your Message with Branding
Businesses can greatly increase new and repeat sales by becoming recognizable to their audiences with thoughtful and consistent branding. Take these marketing strategies into consideration when communicating to your audience to strengthen your message and your impact.
What is a brand?
Your company name, logo, slogan, colors and fonts are the strongest gauge of your brand. Your products, employees, industry, competitors, and affiliations also mold your company brand. All of these represent your company and therefore your brand. While these traits are more manageable, there are five key strategies you should employ...
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