As a result of the economic landscape you may have reorganized and refocused your attention from where it was at the beginning of 2008. That being said, we hope you’ve gained a number of new leads and taken on profitable business initiatives that did not exist before. This new focus is exciting and it is easy to plow ahead and dedicate resources to these new relationships. Now is a terrific time to take a look at how your contacts are organized in your database environment.

There are dozens of categories that you could place your various contacts into in order to avoid sending generic messages to your entire database. While drawing up your go-to-market strategy for 2009, think of how you will communicate to each one of these categories and what it will take from a database structure to deliver the most relevant message. Of your many contact groups, think of the messaging you will deliver for these sets... continue reading >>

An Interview with Dan Ogdon 

Position: Director of Marketing

Favorite thing about Swiftpage emarketing : Our engineering staff is nimble enough to create world-class services as our customers dictate while developing market-shifting technologies to truly give the small business entity the power of enterprise level technologies, we have an incredibly talented group.

What do you do in your spare time: Tie flies for fly fishing…I keep telling myself it’s cheaper than buying them - then I spend unsaid amounts on feathers…kind of silly.

Something you can’t say no to: Snow, the big rivers don’t freeze and the ski lifts open at 8:00.