You've
taken the time to be sure to segment your list properly, have expertly
crafted and highly targeted copy with the most relevant imagery and
consistent branding in your email template. You are expecting great
results and will be able to take the numbers to your boss to receive
rave reviews. So, just send and watch the numbers speak for themselves,
right? Well it is important to have taken all of the steps listed
above, but if your message never makes it to the inbox in the first
place, all your time and effort is for naught. Here are a few tips to
avoid spam filtering and a little insight into the behind the scenes of
email marketing deliverability.
