Plan Now, Succeed Later: The Why of Email Marketing

Bestselling author Alan Lakein once said, “Planning is bringing the future into the present so that you can do something about it now.” We all start a new marketing season with the best of intentions, but somewhere along the way we realize we have forgotten to plan and end up scrambling in our marketing efforts. Email marketing is no different. Planning email campaigns as you prepare your marketing for the year is essential to email success.

To get you started on the planning path we’ve outlined 4 of the most common types of email campaigns: newsletters, promotions, invitations, and announcements. You’ll learn what they are, when to send them, and get a peek at some well-executed examples of each.

Our Favorite Posts: Top Ten from 2011

It’s the time of year when we all begin to look back and review where we’ve been. Over the past few days we’ve taken a look back at the posts we’ve written this year and compiled a list of our favorites. Drum roll please…

10. Reawakening Inactive Customers – Great thoughts to get those customers off the couch and reengage with your business.

What Do You Think?

Check out our newest Thoughtspot feature! Each month we will poll YOU, our readers, in 10 questions or less and reveal the results the following month.

To kick us off for the new year we want to hear how you use email marketing!

Respondents will each receive a free email analysis from Bright Peak! A $15.00 value!

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Branded Email Templates – affordable and customized pre-determined layouts

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