New Product Rollout
With moving deadlines and limited resources, it's easy to become overwhelmed by the task of releasing a new product. Often times products are released without a marketing plan in place.
A marketing campaign that touches your customers before your release can help to increase anticipation. By building expectations and engaging a buyer during the entire launch cycle, you can increase the chances your contacts will be excited and ready to make a purchasing decision when the product is released.
Below is an example of how you can use Drip Marketing to nurture your leads, controlling the flow of information and producing a successful launch.
 [Email]
20 Days before launch
Marketing purpose: Product Z Teaser
What to include: Intrigue your clients by offering an exclusive offer or glimpse of the new product or service. |
 [Postcard]
10 Days before launch
Marketing purpose: Teaser Postcard
What to include: Send to those who didn't open the first email campaign. |
[Email]
1 Day before the launch
Marketing purpose: Product Z Teaser 2
What to include: Involve and inform by offering pre-release specials. Be sure to answer any questions received from the first email and to demonstrate the benefits. |
[Email]
Anchor Date
Marketing purpose: Product Z Announcement
What to include: Detailed product information and spec sheets. Coordinate with the rest of your marketing materials, such as your website. |
[Postcard]
3 Days After
Marketing purpose: Follow Up to Non-Trials
What to include: Introduce a new promotion or a limited time offer. |
 [Call List]
3 Days After
Marketing purpose: Call to New Trial Contacts
What to include: |
[Call List]
5 Days After
Marketing purpose: Call to Interested Without Trials
What to include: |
[Email]
15 Days After
Marketing purpose: Product Z Follow Up Announcement
What to include: Offer tips and tricks, cross promote and include a customer satisfaction survey for product feedback. |
